Alison Haitana

Gold Sheep Design: Burning Down the House

What do you do when you wake up one morning and realize just how utterly unhappy you are in your business? Especially when business is great? Well, when brand-building is your business, you finally give your own brand the attention you give your clients. And for us, that meant a new name, new positioning, burning down everything so we can serve industries and clients that bring us joy and make an impact on our lives- musicians and pop-culture enthusiasts.

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The Scope

Brand Strategy
Brand Identity Design
Illustration
Custom Stock Photography
Website Design
Website Copy
Content Creation

DIG DOWN: THE POSITIONING

It started with the simplest step- we made a list of the ten brands we’d love to work with. It was no surprise when we noticed over half were music related- Muse, Khruangbin, Fender, Manson Guitarworks, Jack White- since we play music (badly) in our off time- and all our dream clients are in the entertainment world. And then it all became clear- music and entertainment  are such a big part of our lives outside of our business, why couldn’t serving musicians be our business? 

Through several strategy jam sessions (and some fine bottles of wine) we came up with the foundation for our new brand: our purpose, our competitive advantage, our values, and the needs of our client archetype: The Creative Explorer- nonconformist personal brands and companies who are on a never-ending journey to experiment, collaborate, and bring people together outside the realm of the rules of society.

Project Goals

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