It started with the simplest step- we made a list of the ten brands we’d love to work with. It was no surprise when we noticed over half were music related- Muse, Khruangbin, Fender, Manson Guitarworks, Jack White- since we play music (badly) in our off time- and all our dream clients are in the entertainment world. And then it all became clear- music and entertainment  are such a big part of our lives outside of our business, why couldn’t serving musicians be our business? 

Through several strategy jam sessions (and some fine bottles of wine) we came up with the foundation for our new brand: our purpose, our competitive advantage, our values, and the needs of our client archetype: The Creative Explorer- nonconformist personal brands and companies who are on a never-ending journey to experiment, collaborate, and bring people together outside the realm of the rules of society.